In your business you want to work on those things at which you’re great. don’t spend your time on the stuff that’s difficult for you. Work on strengths, not your weakness. hire people to do the things that are not in your genius zone.
Once you get rid of activities you aren’t good at, the next thing to eliminate are things you are proficient at but still aren’t in your genius zone. Again, other people are better than you at those jobs, so hire them. Eventually, you will eliminate the tasks you’re excelent at-because even though you’re excellent at them, they still aren’t in your genius zone. Doing those things takes you away from doing your genius activities.
The more time you spend in your genius zone, the better for you, your business, your clients and the world.
Disadur dari buku “Launch, Secret Formula” Oleh Jeff Walker.